What a fractional general counsel actually does (and what outside counsel can't).
Most descriptions of the fractional GC model stop at "part-time GC without the full cost." That sentence is correct and useless. Here is what the role looks like week by week, the four things outside counsel structurally cannot deliver, and the honest test for whether your business is ready for the model.
Practice areas this article covers
If you read nothing else
The fractional general counsel sits inside the business in the same posture an employed GC would, owns the legal infrastructure end-to-end, and coordinates specialist outside counsel for the work that requires deep expertise. The structural difference from outside counsel is not the hourly rate. It is the posture: outside counsel is engaged for matters; a fractional GC owns the function. The model fits Texas businesses in roughly the $5M–$75M revenue range with recurring legal touchpoints across multiple areas. Below that, outside counsel on specific matters typically suffices. Above it, a full-time GC starts to make economic sense and the fractional engagement becomes a transition arrangement on the way to that hire.
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I have built legal departments from zero at three companies, including one that listed on two exchanges. I have also been the outside counsel a CEO calls when something has already gone sideways. The two roles use the same body of law and produce very different work, for reasons that have less to do with skill than with structure.
The fractional general counsel model is the one I run now. It is also the one most often described to potential partners in language that explains nothing. "Part-time GC. Lower cost than full-time. More relational than outside counsel." All true. None of it tells the founder or CEO what would actually be different about their business if they engaged one.
This article does that. It describes the operational reality of a fractional GC engagement at a Texas business — what happens in the first month, what the recurring weekly cadence looks like, what is in scope and what is not, where the value comes from, and the conditions under which the model genuinely fits versus the conditions under which it does not. The goal is to make the engagement legible enough that a founder reading this can answer the question "is this what we need" without a sales call to find out.
What the role actually is
A general counsel is the senior lawyer inside a company. Not a specialist. Not a contract reviewer. The senior lawyer — the one who owns the legal function, sets the legal infrastructure, manages the relationship with every outside specialist the company engages, and sits in the leadership conversations where legal considerations meet business considerations. At a public company this person reports to the CEO and the board. At a privately held mid-market business, they typically report to the CEO directly.
A fractional general counsel is the same role, scaled to the legal needs of a business that does not yet require a full-time GC. The "fractional" describes the time commitment, not the seniority or the scope of authority. A fractional GC engagement that delivers the right value is staffed by an attorney with the seniority to actually function as a GC: prior in-house experience, transactional and governance fluency, judgment about when to engage specialists and when to handle matters directly, and the standing to operate inside the leadership team rather than adjacent to it.
The fractional engagement runs as a monthly retainer covering a defined scope of recurring work. Specialist matters — patent prosecution, litigation, complex regulatory work — are handled by appropriate outside counsel under the fractional GC's coordination. The retainer is structured to remove the friction of each conversation costing money, which is the structural problem with using outside counsel for ongoing legal work the business has every month.
What it looks like, week by week
Below is the actual cadence of a typical month inside a fractional GC engagement at a Texas business in the $15M–$50M revenue range. Specifics vary by business, but the rhythm is consistent across engagements. The work is recurring, not episodic.
Month in the engagement
What a fractional GC does, week by week
The four things outside counsel structurally cannot deliver
The choice between fractional GC and outside counsel is sometimes presented as a question of cost or convenience. It is more usefully understood as a question of structure. The fractional model delivers four things that per-matter outside counsel relationships are structurally incapable of delivering — not because the lawyers are different but because the engagement model is different.
Outside counsel learns enough to handle the matter in front of them and bills for that learning. The next matter, often, requires re-onboarding. A fractional GC accumulates and retains comprehensive context across the company's entire legal exposure: the operating agreement and its idiosyncrasies, the cap table and its constraints, every key contract and how it was negotiated, the ongoing employee situations, the regulatory posture, the strategic direction. That accumulated context is the most valuable thing the engagement produces. It is also impossible to replicate by re-engaging outside counsel for each matter as it arises.
Outside counsel answers the question presented. A fractional GC asks the questions the founder did not know to ask, including the ones that matter most. The CEO who calls about a contract assignment clause in a sale is asking about the contract assignment clause. The fractional GC who has been embedded for two years already knows that the indemnity provisions in three other contracts have not been updated, that two key employee agreements lack proper IP assignment, and that the operating agreement has a buy-sell mechanism that needs to be invoked correctly to avoid tax consequences. The value is in the questions that surface from context, not the answers to the questions that were obvious enough to ask.
A growing business engages multiple specialist outside counsel: corporate, employment, IP, litigation, real estate, regulatory. None of those specialists is responsible for the others or for the integration of the work. The CEO ends up doing the integration — coordinating between attorneys, communicating context across them, making sure that the employment matter and the IP matter and the corporate matter are not creating contradictions. That is GC work. When a CEO is doing it, the CEO is the de facto unpaid GC, and the work is rarely being done well. A fractional GC owns the coordination, selects the specialists, manages the work product, and delivers integrated counsel back to the business.
Per-matter outside counsel billing creates the wrong incentive. Every conversation costs money, which means most calls happen when something is already broken. Preventive work — the contract template update that would have headed off the dispute, the operating agreement amendment that would have made the deadlock irrelevant, the trademark filing that would have avoided the rebrand — does not get done because it does not feel urgent enough to justify the call. A retainer-based engagement removes that friction. The conversations that prevent the problems are the same conversations that, under per-matter billing, never happen. The economics of prevention are why the fractional model usually delivers more value than its cost while the alternative usually does not.
The three models, side by side
For a CEO comparing options, the choice is usually between three structures: outside counsel engaged on specific matters, a fractional GC engagement, or a full-time employed GC. Each has the right fit at a different stage of business maturity. The differences are operational and economic, not aspirational.
Three structures
Outside counsel · Fractional GC · In-house GC
The honest fit test
The fractional GC model is the right structure for a defined band of businesses. It is not universal. Businesses that are too early or too small typically do not need it; businesses that have grown past it typically need a full-time GC. Below is the honest test, structured so a founder can answer it without a sales call.
Three or more of these are true
- Annual revenue is approximately $5M to $75M, with growth trajectory
- Legal questions arrive across at least three areas (contracts, employment, IP, real estate, regulatory, financing)
- The CEO or founder is currently doing legal coordination work that does not belong to them
- An anticipated transaction or transition is approaching: capital raise, key hire, acquisition, expansion
- A meaningful legal event has occurred and the leadership team has recognized the existing approach is not sustainable
- The business is preparing for institutional capital or a future sale and needs the legal infrastructure to support diligence
Stay with what you have if
- Revenue is below $3M and legal questions arise only sporadically — outside counsel on specific matters is sufficient
- A single matter is currently on fire — that calls for outside counsel on the matter, not a long-term engagement
- The business is consistently above $100M revenue and operating in a regulated industry — full-time GC is the right structure
- The leadership team is not prepared to give a fractional GC the access required for the model to work — without leadership engagement, the engagement collapses to expensive contract review
- The legal need is purely transactional and finite — for example, a single capital raise or acquisition with no ongoing complexity afterward
What does not change
One thing the fractional model does not change: the need for specialist outside counsel for matters that require deep technical expertise. Patent prosecution, complex litigation, certain regulatory matters, specialized tax work — these need specialists, not a generalist GC, regardless of whether that GC is fractional or employed full-time.
What the fractional GC changes is who selects those specialists, who coordinates their work, who reviews their product, and who integrates their output back into the business's overall legal posture. My practice runs through Scale LLP, which means specialist work in employment, litigation, intellectual property, real estate, and corporate transactions is handled by attorneys at the firm I am a partner of — but the structural point applies in any fractional GC engagement, regardless of which firm provides the specialist work. The GC is the connective tissue. The specialists are the depth.
The fractional GC is not a replacement for specialist outside counsel. It is the role that makes specialist outside counsel useful.
The transition out
A fractional GC engagement is not designed to last forever. It is designed to fit the period when a business genuinely needs senior legal counsel but does not yet need a senior leader in that role full-time. That period typically runs three to seven years, sometimes longer for businesses that grow steadily without becoming complex enough to require continuous GC presence.
The transition to a full-time GC, when it becomes appropriate, is one of the more valuable services a fractional GC provides — because the fractional GC has accumulated the institutional context that makes the full-time hire successful. The fractional GC who has been embedded for four years can write the job description with precision, identify the right candidate profile, manage the search, structure the onboarding, and hand off the function with the institutional knowledge intact. Without that handoff structure, a new full-time GC starts from zero, and the first six to twelve months are spent rebuilding context that already existed in the prior engagement.
The transition is, in other words, part of the engagement design. The fractional GC who is not prepared to be replaced by a full-time successor when the business grows past the model is operating in a structure that does not serve the business.